Research has shown that our attention span is today less than a goldfish. Are we as humans getting dumb? No, we’re getting flooded with options on the internet today.
As we only have maximum 8 seconds to deliver value, your first 10 centimeters really do count. But there is a secret hack to increase your bounce rate and in just minutes you can transform a mediocre webpage into a highly-converting one.
With many years of experience and thousands of customers on our platform, the connections became clear. As it turns out, it doesn't depend on which industry you're in but rather if you follow these three universal keys for good website design, which are:
1) Be Clear
In practice, this communication is happening on the small visible space as immediately seen when they first arrive at your webpage, which is roughly about 10 cm (or less depending on device). So you can't go in depth as to why your product or service are the best suited for them. Instead, you must keep your message concise and to-the-point.
2) Captivate your audience with these three emotions
Hopefully it’s quite clear now that in a split second (or 8) your potential customer will make the decision to either leave or continue reading your message.
This decision is not made by rational thinking, but by the correct emotions and a feeling of trust which emanates from your website. To pull this off, your website needs to provide the customer with the following three emotion-based thoughts (whether conscious or unconscious about it):
- I like what I see and recognize myself in that position
- This message speaks to me directly and I know I've come to the right place
- I'm curious and want to know more